|
Southwest Airlines
Southwest Airlines was founded by Rollin King and Herb
Kelleher and began in 1971, servicing Dallas, Houston and
San Antonio. In the mid 1980's Southwest Airlines was the
first to offer the frequent miles program. Allowing the
passenger to bank travelled air miles to be latter used
credit for a free ticket or reduced airfare. Southwest
Airlines were also the pioneers of the senior discounts, fun
fares and the fun packs. 1984 marked the 4th consecutive
year Southwest Airlines ranked number one in customer
service.
By 1998 Southwest Airlines was
the 5th larges US air carrier, carrying over 50 million
passengers a year servicing the Northeast, Southwest and
other key locations throughout the United States. In 1987,
Southwest Airlines took over TranStar Airlines and in 1994,
Southwest took over Morris Air. This gave Southwest a
stronger edge in the market.
|
