Southwest Airlines

Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971, servicing Dallas, Houston and San Antonio. In the mid 1980's Southwest Airlines was the first to offer the frequent miles program. Allowing the passenger to bank travelled air miles to be latter used credit for a free ticket or reduced airfare. Southwest Airlines were also the pioneers of the senior discounts, fun fares and the fun packs. 1984 marked the 4th consecutive year Southwest Airlines ranked number one in customer service. 

By 1998 Southwest Airlines was the 5th larges US air carrier, carrying over 50 million passengers a year servicing the Northeast, Southwest and other key locations throughout the United States. In 1987, Southwest Airlines took over TranStar Airlines and in 1994, Southwest took over Morris Air. This gave Southwest a stronger edge in the market.