The Rise of Airlines

It remained for a Postmaster General even stronger than
New to shape the commercial aviation
industry. Stepping forth to
fill this role, with a degree of ruthlessness that
took the entire industry by
surprise, was President Hoover’s
new Postmaster General, Walter Folger Brown,
for many the quintessential
Hoover Republican. Brown had been
an attorney in Toledo, Ohio, and was a
minor figure in Republican
Party politics. Hoover’s
disinclination to regulate business led people
to anticipate that at most
Brown would continue the policies
developed under the Kelly Act.
Brown got Congress to pass the McNary
Waters Act in 1 930, giving him virtually dictatorial
power over how air mail contracts were to be awarded
and how the industry should be developed
“in the public interest.”
This act provided for carriers to be paid, not on
the basis of how much mail they carried, hut on
the basis of the capacity of their aircraft, whether
it was filled with mail or not.
This was calculated to encourage
(or force) the CAM carriers to use
larger aircraft. Requiring larger
planes to turn a profit made it
even more difficult for smaller
companies to compete for the
lucrative CAM routes. Brown used
his office to force smaller
companies to merge into larger ones by holding
the CAM contracts over their heads. In a series of
meetings that critics called the “Spoils
Conferences,” Brown
manipulated the airlines like toy soldiers on a map,
creating merged companies and
shaping four major carriers that
accounted for twenty-four of the twenty-seven —
CAM contracts.
Even the aviation people who benefited
resented Brown’s autocratic dealings.
Soon, however, four major
companies were created that covered nearly the
entire country—these became
known as the Big Four. The easiest
merger was combining Boeing Air —
Transport, Varney, National,
Stout, and Pacific into United Air
Lines, since all these companies were con-
trolled by Boeing in any case. More troublesome was
forcing the sizable companies operating in
the East and the
Midwest—Robertson, Embry-Riddle, Colonial, Texas
Air; and Thompson—to merge
into American Airways.
Still more difficult was forcing Transcontinental Air
Transport (TAT)—known as the “Lindy Line”
because it was backed by
Lindbergh, and which was the only carrier devoted
specifically to the transport of
passengers— to merge with Western
Air Express and other mail
carriers to become
Transcontinental and Western Air,
or TWA.
The rockiest road was that of the airlines that
were merged to form Eastern
Air Transport, because not only
were there pressures from the
government, but the company
was tossed from crisis to crisis by a very active
management led by the
company president, the flamboyant Eddie Rickenbacker.
When Roosevelt took office in
1933, he addressed the
issue of the airlines with typical New Deal zeal. A Senate
committee headed by Senator
Hugo L. Black (later to be
appointed by FDR to the Supreme Court)
conducted an investigation
of Brown and the Post Office.
Brown proudly claimed that he had
acted in the public’s best
interest and had, in a very short
time, turned an industry that in
the early 1920s was little more than a barnstorming
curiosity into a full-fledged,
technologically sophisticated (profit-yielding and
job-providing) American industry.
The Black Committee’s final report offered a
mild rebuke of Brown and recommended that the
entire CAM system he
dissolved, and that the mail he flown
by the U.S. Army. Postmaster
General James A. Farlev
accepted the Black Committee’s recommendation and in
an instant, on February 9,
1934, private carriers were out of
the air mail business.
The army was ill-prepared to carry out air mail flights.
In the first six months of the program,
sixteen crashes resulted in
eleven deaths, and only fourteen of the
twenty-six main lines could
be flown with any regularity.
Although the record of the army fliers improved, the
damage had been done and
public opinion called for a return
to the old system. Eddie Rickenbacker, a
wartime hero (and later to
become president and owner of Eastern
Airlines) characterized the
government’s scheme as “legalized
murder.”
The deadly beginnings of the Air
Mail Service a decade
earlier were forgotten by 1934,
and the private airline people, many of whom despised
Postmaster General Brown, now saw what the
alternative might look like and
banded together. In
returning to the CAM system, Farley, attempting to
save face, decreed that none of the
participants in the 1930
Spoils Conferences could he awarded contracts.

In the I 930s, cross-country flying became
popular because of the Curtiss
Condor,
the first plane to feature sleeper berths. It was the
determination to provide
overnight coast-to-coast service that prompted America's
Airlines to approach
Donald Douglas about building the
magnificent DC-3
The prevailing attitude was that this restriction would
never hold up in court, so the government
simply turned a blind eye
when the same companies submitted bids
under very mildly altered
names. Eastern Air Transport
became Eastern Airlines; Transcontinental and Western
Air became Trans-World
Airlines, retaining its TWA logo;
and American Airways became American
Airlines. The only one of
the Big Four that did not change its
name was United Air Lines, partly
because Bill Boeing refused
to he a part of the charade, but also because by
then Boeing had undergone
the most radical changes resulting
from the New Deal “Trust-Busters.”
Taking a
page out of the lumber industry notebook, Boeing
assembled a series of companies
that today is known as a
“vertically integrated corporation.” Boeing enterprises
were manufacturing engines
for aircraft being built by
another Boeing company, which were then flown
by a Boeing-owned airline.
Antitrust laws like the Black-
McKellar Act, passed as part of the
New Deal, made such
arrangements illegal and Boeing had to sever all
connections between the
manufacture of aircraft equipment and the delivery of air
transportation services.
Thus,
Boeing Air Transport, and the
layers of holding companies that
served as umbrella corporations
for diverse
enterprises, were all dissolved, and no individual
was affected as much as Bill Boeing. It was
with no small measure of
disgust that he suddenly announced his retirement from
aviation in September of 1934,
just a few days before the breakup
of his various companies was to
take place.
The same sort of government manipulation and conglomeration
occurred in other countries. In
France, Latecoere was forced by the
government to sell his air transport operation in 1927 to
industrialist Marcel Bouilloux-Lafont, who renamed it
Aéropostale and embarked on an ambitious plan of
international aviation. The French had hoped the operation
might at least break even, but it ran in the red for four
consecutive years. In spite of a glamorous run with
celebrated flights that momentarily revived French
enthusiasm for aviation, Aéropostale shut down in 1931.
France created a nationalized airline out of the remnants of
Aéropostale and a union of four small operating airlines in
1933 and called it Air France.
In 1926 the Germans, free from the
antitrust restrictions of the United States and taking much
more modest (and thus more reasonable) steps in building a
commercial air industry, created Deutsche LuftHansa (which
became one word—Lufthansa—in 1934). Supplied with the latest
aircraft produced in the Junkers factories, and making the
first serious attempt to cater to the needs of the
passenger, LuftHansa established a strong market over
all of Europe. The company wasted no time establishing a
subsidiary in South America, VARIG, which supplanted
Aéropostale as the major carrier between Europe and South
America.
Unlike the French, who insisted that control of all Aéropostale operations remain in the hands of the home
office, LuftHansa encouraged the creation of locally managed
airlines that were tied to the parent company to varying
degrees. As a result, Germany, which was not overtly
attempting to establish diplomatic footholds in South
America, did just that to a far greater extent than any
other European country.
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